Finding guidance and building the field

Finding guidance and building the field

Here comest the alt text

Industry Standard is a catalyst for professional growth and workforce diversification. In an ecosystem that thrives on more voices, different stories, and new ideas, we foster connections between the creative community and the brilliant people they have yet to meet. Through specialized programs and services, we nurture emerging talent and build bridges to companies, studios, artists, and brands eager for fresh perspectives.

The small team,
making a big impact

Here comes the alt text

Founders Bedonna Smith and Jennifer Sofio Hall bring their insights, networks and knowledge from decades in the production industry together to create a vibrant and resilient creative organization dedicated to developing and nurturing new voices. Our commitment extends beyond career development. We aim to inspire a culture of mentorship, knowledge-sharing, and inclusivity, ensuring that diverse voices are heard, celebrated and, most importantly, discovered.


We believe this approach strengthens the creative industry as a whole, building a foundation for long-term growth and sustainability.

Jennifer Sofio Hall Founder, Managing Director

Bedonna Smith Founder, Executive Producer

Jennifer Sofio Hall Founder, Managing Director

Bedonna Smith Founder, Executive Producer

Giving new voices
the chance to grow
our industry

Giving new voices
the chance to grow
our industry

Hear from individuals and organizations about their journeys with Industry Standard. Their experiences reflect the power of mentorship, collaboration, and creative growth.

"The residency unlocked my dream: to make films at the highest level"

Dave Kalema

2024 Cohort

Name Surname

Name Surname

Name Surname

Name Surname

"For a long time, I was trying to break into the industry and with the help of the residency, I was finally able to do this"

Adiana Rivera

2023 Cohort

By the numbers.

By the numbers.

80

80

Emerging Professionals

36

36

Industry Mentors

11

Committed Studios

Stories for the curious.
Insights for the inspired.

Stories for
the curious.
insights for the inspired.

  • Bridging Talent with Opportunity —

  • Bridging Talent with Opportunity —

  • Bridging Talent with Opportunity —

Stay in the loop

Join our community of creative changemakers with our newsletter.

Stay in the loop

Join our community of creative changemakers with our newsletter.

Stay in the loop

Join our community of creative changemakers with our newsletter.